IM-152 11/17/03 MC+ OUTREACH BY ROBERT WOOD JOHNSON FOUNDATION
| SUBJECT: |
| MC+ OUTREACH BY ROBERT WOOD JOHNSON FOUNDATION |
| DISCUSSION: |
| Staff should expect an increase in inquiries
with regard to MC+ and Medicaid as a result of outreach activities of the
Robert Wood Johnson Foundation's Covering Kids & Families initiative.
Across the country, national, regional and local businesses are sharing
their marketing channels with Covering Kids & Families in order to
reach customers whose children may be eligible for health care coverage
under MC+. These businesses will be alerting their customers to the
availability of low-cost and free health care coverage programs for children
by promoting the national toll-free 1(877) KIDS-NOW number. Callers
will be automatically connected to their state program. Callers from
Missouri will be connected to the phone center at 1-888-275-5908.
One example of this partnering is with Capital One Financial Corporation who alerted their customers to the availability of low-cost or free health care coverage programs by promoting the national toll-free number in their monthly billing statements. Another corporate partner is CVS/pharmacy who will print information about MC+ and Medicaid and the national toll-free number on prescription information sheets. Previous outreach activities of the Covering Kids and Families initiative have included the nationwide Back-to-School effort to promote enrollment in MC+ and Medicaid. |
| NECESSARY ACTION: |
|
| IM-151 |
|