IM-74 08/13/04 MC+ OUTREACH

MEMORANDUM

2004 Memorandums

IM-74 08/13/04

SUBJECT:

MC+ OUTREACH

DISCUSSION:

The MC+ Statewide Coalition, with support from the Robert Wood Johnson Foundation's Covering Kids and Families Initiative, is participating in the national Back-to-School (BTS) 2004 Campaign. A new MC+ for Kids flyer titled “Give Your Kids a Healthy Start in School” has been produced as a part of the Back-to-School effort to promote enrollment in MC+ and Medicaid. The new BTS 2004 flyer and a more general MC+ poster are being mailed to following agencies as well as other interested parties:

County FSD Offices
County health departments
University Outreach and Extension offices
Community Action Agencies and
Schools

Attachments include the following documents produced by the MC+ Statewide Coalition:

Back-to-School flyer and MC+ poster;
Retention Notice - Form produced with regard to retentions issues;
MC+ Guide; and
Resource Information.

With the exception of the BTS 2004 flyer and the MC+ Poster, these pieces will not be printed. Staff can download the form and make copies if needed.

Staff should expect an increase in inquiries with regard to MC+ and Medicaid as a result of these outreach activities.

NECESSARY ACTION:

Review this memorandum with appropriate staff.

Post a copy of the flyer and poster in the county office.

CSW